American Horror Story Season 12’s Return Is Terribly Timed
American Horror Story, one of the most popular and critically acclaimed anthology horror series on television, is returning for its 12th season. While fans are eagerly anticipating the new season, many are also scratching their heads about the timing of its release.
Scheduled to premiere in September, American Horror Story Season 12 is landing at a peculiar moment. The series typically premieres in October, just in time for Halloween, a tradition that has become synonymous with the show. However, this year, FX has chosen to push the premiere back by a month, leaving many wondering why the delay.
One of the main reasons for the delayed premiere is the ongoing production schedule of the show. According to reports, the cast and crew have been working tirelessly to complete filming, but the COVID-19 pandemic has caused significant delays and setbacks. This is understandable, given the challenges that the entertainment industry has faced during the past year. However, the delay still raises questions about the wisdom of releasing the show at this time.
Another reason for the delayed premiere could be the competition from other popular shows. September is a crowded month for new television premieres, with many highly anticipated series launching simultaneously. Shows like The Handmaid’s Tale, Yellowstone, and Big Little Lies are all set to premiere in September, which may make it harder for American Horror Story to stand out and attract the attention of viewers.
But perhaps the most significant concern is the timing of the premiere itself. By delaying the show until September, FX is essentially pushing the premiere to a time of year when Halloween is no longer on the horizon. While this may not seem like a significant issue at first glance, it actually has a profound impact on the show’s overall aesthetic and marketing strategy.
Halloween is a crucial element of American Horror Story’s brand identity. The show’s elaborate costumes, decorations, and themes are all designed to evoke the spooky and eerie atmosphere of the holiday. By delaying the premiere until September, the show is losing its natural tie to Halloween, which could significantly impact its ability to generate buzz and excitement.
Furthermore, the delayed premiere may also affect the show’s marketing strategy. FX typically launches a massive promotional campaign in the weeks leading up to the premiere, featuring trailers, posters, and social media teasers that generate widespread excitement among fans. By pushing the premiere back, the network may be sacrificing some of that momentum and excitement, which could ultimately impact the show’s ratings and reception.
In conclusion, American Horror Story Season 12’s return is terribly timed. The delay in the premiere may have been unavoidable given the production schedule and the ongoing pandemic, but it raises significant concerns about the show’s overall strategy and marketing approach. By losing its natural tie to Halloween, the show may struggle to generate the same level of excitement and buzz that it typically receives. Only time will tell if the delayed premiere will have a negative impact on the show’s success, but one thing is certain – fans will be eagerly awaiting the premiere to see if the show can overcome these challenges and deliver another thrilling season of horror and suspense.